Steven Rivkin's widely read Cable Television: A Guide to Federal Regulations was written in 1972 and was originally published by the Rand Corporation. It appeared soon after the Federal Communications Commission (following five years' deliberation) had issued its comprehensive regulations regarding cable television, and the book undertook to explain the "intended, likely" meaning of the complex of rules and regulations with which cable television systems were required to be in compliance. A New Guide to Federal Cable Television Regulations revisits and updates the subject, now that some five years of elaboration and "fine-tuning" in government controls have elapsed. Rivkin examines how these rules and regulations have fared in actual practice and he details the subsequent changes that have been made in them as a result of citizen and industry feedback over the period. He has made full use of the thousands of certifications granted by the FCC and a like number of interpretive proceedings it has held to resolve and refine disputed and ambiguous points. A significant feature of the new book is the material it contains on the expected impact of the new copyright law pertinent to cable television that becomes effective January 1, 1978. In outlining the purpose and structure of his book, the author writes: "Whatever the merit of the FCC's accomplishments, the record of Federal regulation of cable television during the past five years has become a subject worthy of objective study and analysis, whether as a basis for prescribing some future change, as a case study of regulatory triumph, tragedy, or mediocrity (take your pick), or merely to enable the many interests affected by regulation to cope with the volume of particular details spawned by regulation. Whatever the reader's purpose, making such up-to-date wisdom available to whoever wishes to use it is the aim of this book. "As in the earlier volume, that ecumenical aim dictates the format of this book. The presentation will seek to attain objectivity, by both articulating the FCC's regulatory posture and identifying unresolved issues known or suspected to exist. Moreover, this book will again attempt to be practically helpful to users however far they may be from the umbilical center of regulation in Washington, D.C. by including in a single sourcebook all key reference materials and forms. (The rules themselves, as in effect in mid-1977, are reproduced as they relate to this commentary, throughout the book, and other useful and exemplary material is contained in the Appendix, complementing the expository sections of the book.) The plan of the book—presenting a summary overview for the general reader in the first chapter, with detailed exploration of particular rules in the ensuing topical chapters—aims to make sense to readers of various orientations, interests, and professional backgrounds who must develop and maintain a working grasp of Federal cable television regulation." This study was undertaken with the support of the National Science Foundation.

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"We are flooded by a torrent of communication in contemporary society," Pool writes, "and yet we hear everywhere that there is a breakdown in communication. The average citizen spends more than four hours a day with mass media, while increasingly he doubts that his government listens to him or that what it tells him is credible.... One situation that clearly reduces the citizen's sense of potency is that the flood of communication is one way. The citizen watches TV, reads newspapers, and listens to radio, but he has no way of talking back. He hears, but he is not heard. At least that is the way that he feels." But now new communications technologies have appeared within our line of sight that may end the domination of mass media in communication, help close the gap of alienation, and resolve the crisis of confidence. These technologies, based on the computer, the videorecorder, and, especially, cable TV, promise to permit individualized communication to become economically competitive with mass communication. More than 10 percent of the television sets in the United States are now receiving via cable, and the number goes up by several million a year: we are rapidly entering a period when broadband channels into the home will be numerous and when two-way feedback will be possible. This book examines what two-way cable communication could mean—what services it might provide, how long and how much money it may take to provide them, and what technologies are available for the purpose. Six of the fifteen papers in the book were originally written as background papers for the Sloan Commission on Cable Communications. The others appear here for the first time. They range over the social sciences and the relevant engineering sciences and cover a variety of viewpoints, some directly opposed. And they examine the prospects of two-way communication in the arenas of politics, commerce, education, entertainment, and citizen feedback generally. The papers outline the options available for arriving at policies and standards in the development of a national communications system that would be technically and economically feasible—given the finite nature of available bandwidths and funds—as well as readily and equitably accessible to the largest number of groups. The first section of the book places cable TV in its multichanneled social context; the second section deals with the technology and economics of the system; the final section explores the possibilities of interactive two-way cable communication and the ways it can be used to encourage group dialogue and register social choice.

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